Web Development – Result-driven development
The Internet era directs people to the information provided by this endless network offering speed in finding the necessary information. It is impossible to run a business – or even an individual’s life – without an Internet presence.
However, just being online is insufficient because the quality of the website plays a decisive role in the success of a business.
One of the fundamental questions that every business should ask is: How to create a good and functional website and present yourself to potential clients in the best possible way?
That is the task of Web Development- to enable web pages and other applications to meet the requirements of modern high technology through the development of software solutions.
However, just being online is insufficient because the quality of the website plays a decisive role in the success of a business.
One of the fundamental questions that every business should ask is: How to create a good and functional website and present yourself to potential clients in the best possible way?
That is the task of Web Development- to enable web pages and other applications to meet the requirements of modern high technology through the development of software solutions.
Web Development is a very complex discipline that involves building websites, e-sales, and web applications, including web design, publishing, programming, software testing, optimization, and database management.
The tasks facing Web Development today are increasingly complex. Instead of websites offering static information, there is a need for dynamic and interactive content, which requires expert technical knowledge.
A website is also the best employee that works 24/7, so it necessitates investment in its appearance and functionality.
Why is a web design the basis of a quality site?
How to make a good website? The answer is complex. Some questions to consider are: what kind of site, what purpose, what target audience, and what is the goal? In this sense, Web Development has to respond to many requirements.
People want a high-quality, fast, and efficient site – all in one. Even Google has been warning for years that websites must focus on quality.
Those who lose rankings get the same answer from Google: Maybe it’s not your fault, but other websites match this query better.
For this reason, Web Development must focus on the result. A good website has a unique design, Performance, Accessibility, Best Practices, SEO at an enviable level, and its experience tailored to the visitor.
How to make a good website? The answer is complex. Some questions to consider are: what kind of site, what purpose, what target audience, and what is the goal? In this sense, Web Development has to respond to many requirements.
People want a high-quality, fast, and efficient site – all in one. Even Google has been warning for years that websites must focus on quality.
Those who lose rankings get the same answer from Google: Maybe it’s not your fault, but other websites match this query better.
For this reason, Web Development must focus on the result. A good website has a unique design, Performance, Accessibility, Best Practices, SEO at an enviable level, and its experience tailored to the visitor.
When the audience visits a website, it gives them the first impression of a business. Therefore, the website must be visually attractive, unique, and functional to keep the user’s attention.
The task of web design is to make this possible, taking into account the end users and their navigation on the website as efficiently as possible. Quality content presentation, such as – images, animations, typography, and music – form the basis of web design.
The site’s design should contribute to fulfilling the set goals and focus on the brand. More importantly, the website should be prominent and easy to use. Providing an excellent user experience is necessary because a satisfied user converts into a client.
Therefore, the Web Development process focus on removing the cause of potential user dissatisfaction. Some bad practices could discourage visitors, like loading time or inability to read the text because of poorly chosen colors.
A quality website is reliable and secure.
The introduction of smartphones has further expanded the web design scope, as the scale of mobile browsing is over 60%. For this reason, Web Development implements a responsive design, meaning that the content moves dynamically depending on the screen size.
The site is visible on all devices, not just desktop computers. Mobile commerce has reached almost half of the total e-commerce activities, so Web designers pay special attention to smartphone users and other mobile devices. In addition to good visibility, the task of responsive web design is to provide a functional site on all devices.
So the site must be visible on mobile phones, easy to navigate, and fast. Loading speed plays a significant role – statistics say that more than 50% of users will leave a website if it doesn’t open within the first 3 seconds.
Optimizing a site for mobile phones improves the user experience and the site’s indexing. A slowly loading page will drive away visitors and trigger Google to rank lower in a search or take off consideration.
Google Lighthouse Report
Anyone serious about Web Development uses Google Lighthouse. This tool allows us to analyze the performance and measure the quality of a website or web application.
Google Lighthouse investigates how well a particular website meets the following criteria: Performance (site loading speed), SEO, Accessibility, and PWA (Progressive Web App). In addition to this data, the Google Lighthouse Report provides recommendations (Best Practices) for the website.
A website Audit evaluates different areas, and the evaluating score ranges from 0 to 100, with 100 being the best score.
Accessibility
Web Accessibility is a standard for creating web pages and applications adapted to people with disabilities. Precisely, a website or web application is adjusted so that people with visual, hearing, or other disabilities can easily view the content on the website.
There are several ways to achieve Web Accessibility, such as providing HTML alternative text in images, visual presentation of images and text, sign language translation for pre-recorded videos.
Performance
Performance or site loading speed is a critical indicator in the Lighthouse Report.
Especially on mobile devices or as a PWA, the speed of website evaluation affects the positioning in Google search results and the User Experience.
Best practices
Best Practices are recommendations for the most efficient way to achieve the desired results.
As part of Best Practices, Google Lighthouse guides on how and in what way to improve a website.
In the Web Development section, Google Lighthouse Report displays recommendations for improvement to help develop optimized and accessible websites.
The metrics provided by the most widely used search engine ensure that the website is well-received and recognized.
For this reason, every Web Developer should know, understand and use the Lighthouse Report.