Google Ads & PPC Management – Concrete and immediate results

So, the only case which will charge is when visitors click on the site link, and the decision of how much money it will cost for one-click depends only on the website owner.

Another advantage of Google Ads is that no contract binds you, and you can pause or cancel the service anytime.

Google Ads works according to the auction system: Advertisers offer different prices for a click and thus fight for a position in Google search. Google Ads can work for almost any advertising budget.

In theory, it is possible to bid one cent per click, but in that case, anyone bidding two cents or more will appear ahead of you in a Google search.

Therefore, it is always advisable to research how much competition is advertising through Adwords. Also, within PPC Management, different bidding strategies are adapted to various campaigns. Google Ads campaign is customizable depending on whether you want to focus on getting clicks, impressions, conversions, or views.

However, even if you pay more per click than your competitors, your ad may not necessarily appear at the top of the search results. Google uses another factor that, in addition to the cost per click, determines the ad’s position in the search: the Quality score.

Quality score defines how well an ad matches what someone was looking for in a search. Because Google always wants to provide the best possible user experience, advertisements must be such that they do not interfere with the use of its services. In practice, this means that ads must be relevant.

The best advertisement is the advertisement that carries the message pertinent to the right place at the right time. To enable such a message to be sent to potential clients, Quality Score evaluates the advertisement itself. It determines the relevance of the person to whom it appeared in the search. Many factors influence this rating. Among others, the title, description of the ad, monitoring of user behavior after clicking on the ad, etc., play a role.

The quality score of an advertisement is ranked on a scale from 1 to 10, and the higher it is, the more effective the ad will be and the lower the cost per click. Advertisements in Google Ads positions multiply the Quality Score with the cost per click, so the final score determines the AdRank.

Effective advertising on Google Ads implies that these two factors are aligned. If an advertisement has a high cost per click but is not relevant, it will be ranked lower in the search, and the same is true in the opposite case. Therefore a well-designed advertisement costing less money can be more effective than one that costs several times more. In this way, Google rewards creative marketing solutions.

One of the most popular ways to advertise on the Google Ads platform is keyword advertising. It is a group of words that best describe the advertising offer that will appear in the search results for a specific keyword. For example, if a user types the word “robot vacuum cleaner” into the search engine, in addition to the regular results, those paid will appear with the added keyword.

Social Media Services have long outgrown their original concept. Initially conceived as simple messaging platforms, they have evolved into one of today’s best and most effective ways to reach a broad audience to promote products and services. Social Media Services have become an indispensable part of online marketing strategies. Although Google states that they do not directly affect SEO optimization, the correlation between Social Media Services and better search engine rankings is very evident. They may not directly impact SEO, but they help indirectly and are a potent ally in any SEO optimization.

Simplified – if you want to help your business, create accounts on popular Social Media Services and thus create one of the most valued allies for SEO optimization. Good and active accounts on Social Media Services are an excellent source of qualified website traffic that can subsequently lead to conversions. And that is the goal of every SEO optimization.

Millions of posts are created on Social Media Services every day. Not even Google has the resources to index them all. In addition, it is difficult for a search engine to judge the authority of a post. These are some reasons why Google states that Social Media Services do not directly affect SEO.

However, it is evident that there is some secret connection and that signals from social networks can very well be an SEO factor. Bing, the second most used search engine, explicitly says that it looks at a user’s social media presence and gives a slight ranking advantage to websites that people follow on social media.

You can get to know your potential clients better and acquire relevant information through Social Media Services such as Facebook, Twitter, Linkedin, Youtube, Pinterest, or the increasingly popular Google Plus. Through comments, reviews, or shared content on social networks, it is possible to identify the desires and needs of potential customers, and thus can be important for improving SEO optimization.

For an account on social networks to impact SEO optimization, it must be regularly maintained – post news, notifications, and links. Many followers are attracted only if the account is dynamic and offers relevant information. That certainly does not imply content spamming, an excessive content posting that can often lead to a negative effect.

One of the tangible advantages of social networks is the enormous number of users and the ability to spread information like wildfire in the online community. However, sharing an article on Facebook does not automatically mean that SEO optimization will improve.

Although the Google algorithm values natural links the most, links from Social Media Services can provide information to Google about what the website is doing, so it will understand the content more easily and rank the site for keywords from social networks’ posts.

It is common for Social Media Services to sometimes rank better for keywords on Google than the website itself. If the content on Facebook is authentic and relevant enough to attract users, the Facebook page can be found in the first place on Google for a keyword that the website still needs to optimize for.

By viewing the Facebook page, the user also sees a link to the site – and visiting the site improves SEO optimization. Sharing content about a brand through social networks is also a great way to build a brand, i.e., gain local, national, and even global visibility.

Increasing visibility is undoubtedly one of the goals of SEO optimization. There are many ways that Social Media Services can help with SEO optimization, and each of them is a powerful marketing tool.

There are more than 1 billion active websites in the world today. Since, for users, the most relevant answers to a specific query appear on the first page of search results, Google has become a filter for determining information’s importance. Whoever wants to be on the first page of Google search has enormous competition and a big challenge in front of him how to “convince” Google to recognize his site as relevant.

Link Building is one of the most effective SEO methods to achieve that goal. Link Building is the process of creating hyperlinks from other websites to yours. It’s about backlinks, i.e., links that point from one site to another – within the text, images, and comments. Link Building is often said to be one of the most demanding SEO techniques, but it is also the most effective way to improve your site’s search ranking.

Google currently generates more than 40,000 searches per second. On this occasion, it uses an algorithm that considers about 200 different factors. Since these factors are constantly changing, and so is their importance, nor are they constant. But backlinks are among those factors that are always important to Google. For this reason, investing in quality Link Building is necessary to rank a website well.

The more quality backlinks that lead to yours from other websites – the better your position on Google search. Backlinks play a significant role for Google because they confirm your site’s authority, importance, relevance, and trustworthiness. 

Suppose certain content on your website has a rich and varied backlink profile. In that case, this is a good indicator for Google that it is a valuable resource recognized by the wider community. Link building does not mean “randomly” scattering a large number of links on different websites.

The focus is on quality, not quantity – because backlinks’ value differs from one another. Some, e.g., will not affect your search engine positioning, while others may even cause harm. In addition, backlinks should be as “natural” as possible, i.e., not forcefully included at all costs.

They must fit the context of the text on the page. The linked part of the content must relate to the other directed page’s content. The anchor text, a way to connect two sites, plays a significant role here.

Anchor text is the clickable part of the text, that is, the visible part of the link. Google appreciates relevant anchor text, so it is highly advisable to pay attention to it.

A quality backlink is relevant by nature. That is, Google considers it a reliable source of information. That does not mean it should “follow” extremely reputable sites at all costs, but it must take care of backlink profiles to avoid links from dubious sites or those marked as spam.

Therefore, Link Building is very complex and requires several different skills, such as content creation, programming, and marketing. Additionally, Google distinguishes between do-follow and no-follow links.

The do-follow affects the ranking, while the no-follow has no effect. Diversity always seems more natural, and building both types of connections is advisable.

There are various Link Building techniques; better said, there is a right and wrong way. These techniques are known as White hat SEO and Black hat SEO. White hat SEO techniques involve building backlinks following webmaster guidelines set by Google.

From Google’s point of view, these techniques are highly desirable and include, among others: guest posting, promoting content, creating infographics, building online relationships, and using internal links. Conversely, Black hat SEO techniques are not desirable!

They are methods of unethical practice, and although they may bring profit in the short term, they are unprofitable in the long run. Black hat SEO techniques in Link Building include hidden and schematic links, keyword spamming, auto-generated content, and abuse of structured data.

They give false answers to Google robots and users as well. When Google recognizes Black Hat SEO techniques, it can severely penalize a site and automatically ban it. Therefore, a website owner should consider only white hat Link Building techniques, contributing to good positioning.